Current market situation of China's floor industry

Spot the trends! Floormaker Home released: In-depth understanding of the market status of China's flooring industry in 2023

Summary of content: In 2019, my country's wood flooring output was 804.6756 million square meters, an increase of 15.698 million square meters compared with 2022. The demand for the wood flooring industry was approximately 708.2946 million square meters, an increase of 19.6389 million square meters compared with 2022; my country's wood flooring output is expected to be in 2023 804.6756 million square meters, an increase of 15.7604 million square meters compared with 2022. The demand of the wooden floor industry is approximately 708.2946 million square meters, an increase of 19.6644 million square meters compared with 2022.

1. Industry overview

Floor refers to the surface layer of the building ground, made of wooden boards or other ground materials. There are many classifications of flooring. According to the structure, they are: solid wood flooring, impregnated paper laminated wooden flooring, solid wood composite flooring, anticorrosive wood flooring, bamboo flooring, cork flooring, etc.; according to the use, they are: household flooring, commercial flooring, outdoor use. Flooring, anti-static flooring, special floors for sports halls, special floors for track and field competitions, etc.; classified according to environmental protection levels: E1 level flooring, E0 level flooring. The most widely used flooring types on the market in my country are laminate flooring (impregnated paper laminated wooden flooring), solid wood composite flooring, solid wood flooring, and bamboo flooring. The most widely used flooring types on the market in my country are laminate flooring (impregnated paper laminated wooden flooring), solid wood composite flooring, solid wood flooring, and bamboo flooring.

Flooring products are the only floor paving materials that use renewable raw materials and can be recycled repeatedly. They have cyclical, seasonal and regional characteristics.

2. Analysis of global flooring industry

On the basis of product type, the global flooring market is primarily segmented into hard flooring and soft flooring. Hard floors include wooden floors, stone floors, plastic floors, etc.; soft floors mainly include carpets and elastic floors. At present, hard flooring is still the leading product in the global flooring market, but the soft flooring market is growing rapidly, especially the carpet market.

In terms of geographical distribution, the Asia-Pacific region is the main consumer region of the global flooring market, accounting for more than 30% of the market share. Countries such as China, Japan, and India are the major growth drivers of the flooring market in this region. In addition to this, North America and Europe are also important flooring markets, benefiting from accelerated economic development and an increase in residential construction projects.

American solid wood flooring has become the first choice for floor paving materials in the United States due to its rich resources, high level of processing technology, large variety and good quality. There are many tree species used for flooring in the United States, including red oak, white oak, hard maple, etc., as well as a variety of imported woods. After reaching a peak of US$4.091 billion in 2015, US hardwood floor sales have gradually declined. As of 2019, US hardwood floor sales are US$3.577 billion. US hardwood floor sales are expected to be approximately US$3.8 billion in 2023.

3. Analysis of the development status of the domestic flooring industry

China's flooring industry market is mainly composed of wooden flooring, plastic flooring, tile flooring and solid wood composite flooring. With the vigorous development of our country's economy, people's living standards are improving rapidly like a rocket. In home life, people's "feet" are always changing. From cement floors to tile floors to solid wood floors that are now all the rage. Nowadays, in the era when wooden flooring is popular in the home decoration market, in addition to the credit of the times, it is also inseparable from the development of the industry itself. In 2016, the size of my country's wood flooring market reached 153.8 billion yuan, which dropped to 105.409 billion yuan in 2020. It is expected that the size of my country's wood flooring market in 2023 will be about 127.188 billion yuan.

4. Industry development trends

After more than 30 years of development, my country's wood flooring industry has formed an industrial system of a certain scale with multiple types and specifications, from production, sales, laying to after-sales service support. In 2022, due to the complex and severe global economic situation, the downward pressure on the domestic economy has increased, residents' willingness to consume has declined, and the real estate boom has declined. The growth rate of my country's wood flooring production and sales has also slowed down accordingly. The cyclical fluctuations in the real estate market will affect the demand for the wood flooring industry. bring certain negative impacts. However, from a macroeconomic perspective, my country's economic fundamentals of strong resilience, sufficient potential, and long-term positive growth have not changed, and stable growth will remain the main tone of future macroeconomic policies. In the long term, the steady growth of the macro economy and the steady increase of national income will gradually release some high-end demands. Consumers' environmental protection concepts and personalized needs will become more and more prominent, providing the wood flooring industry with broad development space. At the same time, the continuous increase in my country's urbanization rate in recent years has promoted residents' demand for urban housing, which in turn has promoted the demand for wooden flooring.

China's flooring industry has been actively investing in research and development, grasping future development trends, accelerating technological transformation and equipment upgrading, improving flooring quality and innovation, meeting users' needs for safety, energy saving, and environmental protection, and exploring more market opportunities to maintain the Chinese flooring industry development momentum.

At present, although the flooring industry is facing many difficulties and challenges such as sharp decline in output growth, multi-party competition between domestic and foreign enterprises, and market saturation, with the continued growth of my country's economy, the market expansion brought about by China's accession to the WTO, and the state's support for industrial policies, Flooring companies promptly improve their marketing models and improve service levels based on market developments. The industry prospects are still very broad.