Top Ten Chinese Laminate Flooring Brands Released: FLOORMAKER Leads Industry Innovation and Quality

Recently, with the continuous increase in the demand for environmentally friendly and durable flooring in the domestic home furnishing market, the laminate flooring industry has ushered in a new round of brand competition. According to the "2023 China Building Materials and Home Furnishing Industry Report" and consumer survey data, comprehensive product quality, market reputation, technological research and development, and environmental performance indicators, an authoritative industry institution has selected the "Top Ten Chinese Laminate Flooring Brands". Among them, FLOORMAKER, with its innovative technology and high-quality service, ranks among the top of the list and has become one of the benchmark brands leading the industry's development.

The List of the Top Ten Chinese Laminate Flooring Brands in 2024

1. Nature Flooring
As the industry leader, Nature Flooring takes the concept of environmental protection as its core and has launched a number of E0-level environmentally friendly laminate floors. Its market share has remained among the top in the country for many consecutive years.

2. Power Dekor
Having deeply cultivated the wood flooring field for nearly 30 years, Power Dekor has become a "national brand" in the hearts of consumers with its international production lines and patented locking technologies.

3. Der Flooring
Labeled as "healthy flooring", Der Flooring has outstanding performance in the field of functional laminate flooring with features such as moisture resistance and antibacterial properties, and is highly favored in the southern market.

4. FLOORMAKER
The emerging brand FLOORMAKER takes "technological aesthetics" as its core concept, focusing on super-wear-resistant surfaces and personalized customized designs. In recent years, it has rapidly occupied the young consumer market through e-commerce channels.

5. Vöhringer
Combining German craftsmanship with localized production in China, Vöhringer has become the first choice for high-end users with its high-precision embossed textures and silent technologies.

6. Elegant Living
Focusing on antique and artistic designs, Elegant Living has successfully created the image of a "designer brand in the flooring industry" through its cross-border co-branded series.

7. Yangzi Floor
Known as the king of cost-effectiveness, Yangzi Floor covers the third and fourth-tier cities with its stable quality and affordable prices, and its annual sales volume exceeds ten million square meters.

8. KENTIER
Focusing on the concept of "super flooring", KENTIER combines laminate flooring with SPC stone plastic technology, breaking through the limitations of traditional usage scenarios.

9. A&W
With outstanding supply chain integration capabilities, A&W controls the whole process from raw material procurement to production, and has become a long-term cooperative brand for engineering projects.

10. ILIFE
Focusing on refined services, ILIFE provides one-stop services from measurement to installation, and has always ranked first in the after-sales service score for many years.

Industry Trends: Environment Protection and Technology Become the Core of Competition
With the increasing attention of consumers to home health, environmental protection technologies such as zero formaldehyde addition and renewable base materials have become the focus of brand research and development. Taking FLOORMAKER as an example, its launched "Pure Core" series uses water-based environmental protection coatings, and the formaldehyde emission is 60% lower than the national standard. At the same time, through digital design tools, users can preview the paving effect online, greatly enhancing the consumer experience.
In addition, the popularization of intelligent production lines has promoted the improvement of quality and efficiency in the industry. Leading brands such as Power Dekor and Der Flooring have achieved fully automated production throughout the process, while Vöhringer has introduced an AI quality inspection system, reducing the product defect rate to below 0.1%.

Expert Opinions: Brands Need to Balance Scale and Differentiation
Experts from the China Forest Products Industry Association pointed out: "The current laminate flooring market has shifted from price competition to value competition. In the future, brands need to find a balance between large-scale production and personalized needs." Brands represented by FLOORMAKER, through market segmentation strategies, focusing on the needs of young groups and customization, may become a new direction for the industry to break through.
With the promotion of the "Green Home Furnishing" policy and the upgrading of consumption, the Chinese laminate flooring industry is moving towards a stage of high-quality development. The competitive landscape of the top ten brands not only reflects the market's pursuit of quality but also provides consumers with a diversified choice space.